Our Story

The Victory Cup Initiative is a platform where companies come together for philanthropic investing with a twist. This unique event is designed to provide a high-profile opportunity for charitable organizations to tell their stories, build their strategies and partner with business and community leaders to make a difference in Central Florida.

During this showcase, 10 of Central Florida’s top nonprofits will present a 2 minute, 30 second pitch on who they are, how they are changing lives and how they are serving the community to an audience of philanthropists who will vote to determine the winner of the $25,000 grand prize.


  • Support nonprofit organizations competing for a grand prize of $25,000, plus additional cash prizes of $20,000 and $15,000 for second and third place respectively. Remaining participants receive at least $1,000 participation grant.
  • Creatively engage the Central Florida community in philanthropy.
  • Celebrate the diversity of nonprofit efforts and accomplishments in our community.
  • Raise awareness for volunteer, board service, and stewardship opportunities with local nonprofits.


President of Vann Strategies and Founder of the Victory Cup Initiative, Ashley Vann is dedicated to promoting the work of nonprofit organizations in the Central Florida community. Vann’s passion for uniting donors with the causes they care about sparked her idea for the inaugural Victory Cup Initiative.

It is her fortitude, leadership and creativity that continue to drive her philanthropic endeavors, and it is because of her devotion, focus and determination to helping others succeed that she is a vital part of the community.

Distinguished in the world of business development, resource management and event planning, Vann is a powerhouse in both the not-for-profit and for-profit arenas, having worked with notable clients such as Merrill Lynch, Wells Real Estate Funds and Bank of America. A community steward, Vann is also incredibly passionate about her work with the Orlando Orthopaedic Center Foundation, The Faine House, ATHENAPowerLink, and First United Methodist Church of Winter Park.

Board of Directors

BILL ROBBINSON - President, Zimmerman, Kiser & Sutcliffe

MICHAEL PARKS - Vice President, Hoar Construction

CARRIE MISTINA - Treasurer, Corkcicle

KAROLYN STEWART - Secretary, Burr & Forman

ALICIA CULP, Alicia Culp Coaching  

ANDREA MASSEY-FARRELL, Massey Services, Inc.

ASHLEY VANN, Founder & Executive Director

CAROL BETH HAYNES, Barham Court Consulting


JEN BISHOP, The Heritage Club

JOHN BEACHAM, Red Bud Landscaping

LISA BURBY, CareerSource Central Florida

MIKE MASUR, Resource Consulting Group

PEG CORNWELL, Rollins College

SHERRY PARAMORE, Elevate Orlando